According to Stratistics MRC, the Global Mobile Advertising market is accounted for $30.98 billion in 2017 and is expected to reach $214.75 billion by 2026 growing at a CAGR of 24.0%.
Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favouring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.
Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.
Some of the key players in the Mobile Advertising market include Apple Inc., Google, Inc., SAP SE, Microsoft Corporation, Yahoo! Inc. , Facebook Inc., Nokia, AOL, Flytxt, Inmobi, Millenial Media, MoPub Inc., Tune, Inc., GoWide , AdColony, Inc., Yeahmobi, PassionTeck, Digital Turbine, Inc., GumGum Inc and Chartboost.
Reporting And Analytics Solutions
Mobile Proximity Solutions
Content Delivery Solutions
Advertisement Campaign Solutions
Hobbies & Interests
Art & Entertainment
Types of Advertisings Covered:
Mobile Digital Coupons Advertising
Other Advertising Types
Manufacturing & Supply Chain
IT and Telecom
Defence and Government
Transportation And Logistics
Media And Entertainment
Energy, Power, And Utilities
Fast Moving Consumer Goods (FMCG) Sector
Desktops, Laptops, And Notebooks
o Rest of Europe
o New Zealand
o South Korea
o Rest of Asia Pacific
o Rest of South America
Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
– Market share assessments for the regional and country level segments
– Market share analysis of the top industry players
– Strategic recommendations for the new entrants
– Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
– Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
– Strategic recommendations in key business segments based on the market estimations
– Competitive landscaping mapping the key common trends
– Company profiling with detailed strategies, financials, and recent developments
– Supply chain trends mapping the latest technological advancements
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We offer wide spectrum of research and consulting services with in-depth knowledge of different industries. We are known for customized research services, consulting services and Full Time Equivalent (FTE) services in the research world. We explore the market trends and draw our insights with valid assessments and analytical views. We use advanced techniques and tools among the quantitative and qualitative methodologies to identify the market trends.
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Name: James Lamb
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Organization: Stratistics Market Research Consulting Pvt Ltd